While that strategy has been fairly effective, Walmart has run into some trouble with customers and neighborhood groups as they've protested dark stores, low wages and lack of benefits to employees as well as other issues. Now all that is about to change as Walmart unveils their new image and plans for "greener" stores that are brighter and more modern to compete with retailers like Target.
If you'd like to view the complete Wall Street Journal article click here.
Here is what the new sign will look like:
If you'd like to view the complete Wall Street Journal article click here.
Here is what the new sign will look like:
The color scheme will be a burnt orange background with white name and starburst logo. All new stores will have a red brick facade and over time the look of stores and signage will be switched over to the new asthetic.
Here is the new corporate logo:
What do you think about it?
1 comment:
I'm interested to see how they fix all those wages/benefits issues too. Maybe the article said something about it, but I did not sign up to read it all. haha.
I did read a different one though, that said "Wal-Mart's sunburst is designed so simply that there's no ownership to it. In other words, it could be used by almost any corporation." Another line compared the sunburst to "an asterisk begging for a footnote".
That sucks.
I guess we'll see if a new logo can make a difference in their reputation. I'm a little doubtful. We have a love/hate relationship.
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