Branding isn't just for things, It's for people too!

As things continue to gear up for the political showdown between the Democratic and Republican parties, the public has witnessed the development of campaign brands and now come to expect certain messages and images from their chosen candidate.

If you go back in your mind to when the campaigining first started, you may recall the emergence of these branding campaigns and may even realize the development of your candidate preference as the campaign went on. These brands make or break it for most of the candidates in the first months and as front runners emerge, others try to re-brand to keep up.

This article from MSNBC discusses the candidate brand development and how some candidates like Obama and McCain were more successful than others like Romney and Clinton. The article compares strategies on the announcements of candidacy and you can see how that set up the tone for the rest of the campagin.

Enjoy!

The New Look of Walmart*

Today I saw an article from the Wall Street Journal about Walmart's new signage and corporate logo. Over the last 20 years they haven't spent much time on their image, choosing instead to focus purely on low prices.

While that strategy has been fairly effective, Walmart has run into some trouble with customers and neighborhood groups as they've protested dark stores, low wages and lack of benefits to employees as well as other issues. Now all that is about to change as Walmart unveils their new image and plans for "greener" stores that are brighter and more modern to compete with retailers like Target.


If you'd like to view the complete Wall Street Journal article click here.


Here is what the new sign will look like:

The color scheme will be a burnt orange background with white name and starburst logo. All new stores will have a red brick facade and over time the look of stores and signage will be switched over to the new asthetic.

Here is the new corporate logo:

What do you think about it?