Branding isn't just for things, It's for people too!

As things continue to gear up for the political showdown between the Democratic and Republican parties, the public has witnessed the development of campaign brands and now come to expect certain messages and images from their chosen candidate.

If you go back in your mind to when the campaigining first started, you may recall the emergence of these branding campaigns and may even realize the development of your candidate preference as the campaign went on. These brands make or break it for most of the candidates in the first months and as front runners emerge, others try to re-brand to keep up.

This article from MSNBC discusses the candidate brand development and how some candidates like Obama and McCain were more successful than others like Romney and Clinton. The article compares strategies on the announcements of candidacy and you can see how that set up the tone for the rest of the campagin.

Enjoy!