Usually when the nation faces a down turn in economic prosperity, major corporations look to cut costs. Who is usually the sacrificial lamb . . . Advertising and Marketing departments. It makes no sense that when a company or product needs to generate sales the most, their brand ends up dropping out of media rotation and therefore out of consumers minds.
However, it looks like there may be a few food corporations that are capitalizing on advertising the value of the products when people are dining out less and eating in more. Check out this article form MSNBC about how companies like Kraft, Sara Lee and Heinz are using promotions and value awareness ads to generate sales for their products. This type of advertising helps them keep customers by showing the value of thier products and the fact that they don't have to shrink the size of thier products like many other brands do.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
9.6.08
Print Ads and Derrie-Air
These days, the influence and validity of print media and the printed word in general has been called into question. Companies increasingly question their marketing teams on whether they should run print ads or stick to TV and web. We live in an increasingly digital world and the avenues of communicating with the public have changed, or have they?
The Philadelphia Inquirer recently decided to test the age old practice of newspaper advertising by creating a fictional airline called Derrie-Air and running several ads in their paper. They set up an internet site for the airline and tracked the number of hits they received. Since there was no other advertising available for the Derrie-Air site other than the ads they ran, they used the site to measure the impact of newspaper advertising on the public.
Philadelphia Media Holdings spokesman Jay Devine really put it best when he described the reason for the experiment. He said they ran the ads to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."
If you'd like to read the full article, here's the link: http://www.msnbc.msn.com/id/25006813
Or check out the Derrie-Air website.
The Philadelphia Inquirer recently decided to test the age old practice of newspaper advertising by creating a fictional airline called Derrie-Air and running several ads in their paper. They set up an internet site for the airline and tracked the number of hits they received. Since there was no other advertising available for the Derrie-Air site other than the ads they ran, they used the site to measure the impact of newspaper advertising on the public.
Philadelphia Media Holdings spokesman Jay Devine really put it best when he described the reason for the experiment. He said they ran the ads to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."
If you'd like to read the full article, here's the link: http://www.msnbc.msn.com/id/25006813
Or check out the Derrie-Air website.
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